Personal finance for women who want to be more confident with their money

Closing the financial confidence gap

How I Fund This is a global platform that helps women to create a more financially secure future through better money habits, financial education, and a positive relationship with money.

With over 80,000 likeminded people across the globe, you can expect realistic money tips rooted in transparency and built for the real world.

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Where money and culture intersect

For What It’s Worth is a newsletter about money. But it’s also about culture, and about what it means to be a woman in your thirties trying to build something real in an economy that wasn’t quite designed with you in mind.

It won’t tell you to quit your favourite coffee, or that you need to stop buying things you don’t need. But it is one that will help you understand money – and yourself – a little better.

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Hey, I'm Jessie

I’m a personal finance writer, content creator and speaker closing the financial education gap.

I started How I Fund This in 2020 – initially as an anonymous money diary, it quickly became the destination for women who wanted to change their money habits.

How I Fund This is now a personal finance media platform for women who want to take control of their money, build financial confidence, and feel empowered about their future.