ABOUT
Financial confidence for millennial women
Hi, I'm Jessie
Jessie is a personal finance writer, panelist, and the content creator behind How I Fund This.
How I Fund This is where personal finance and culture intersect – using culture-led insights to help others transform their relationship with money.
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Community Followers
Trusted by the world’s top brands
A leading voice in personal finance
Known for unpicking money behaviours and habits through a relatable, real world examples, I have developed two distinct frameworks that underpin our attitudes to our finances:
- The low self-esteem tax
- The consumption curve
For What It's Worth
A Substack for millennial women who want to take control of their money, build financial confidence, and feel empowered.
Expect culture-driven takes on all aspects of personal finance that make it feel relevant and relatable.
How I Fund This
A unique collection of over 65 elements that make building a beautiful site easy. The Salient element set brings the latest web trends to your fingertips without any coding needed. We actively seek to bring fresh innovation by pushing the boundaries of what’s possible on the web.











